- Pricing your home is the most important thing
- Agents sell homes, not companies
- Thirty-eight percent of listed homes expire or are withdrawn unsold
- The internet is the No. 1 source for buyers and for seller feedback
- Markets vary so be realistic and stay up to date
- Poor pricing or inexperienced sellers can cost a seller anywhere from 5 to 8 percent
- Buyers look at their budget, space, functionality, location and features
- Open houses are the No. 2 source for buyers. They also are the top source for seller feedback
- There is no need to pay more than 4.5 percent
- Leverage is crucial to a successful sell.